The town of Benidorm is located almost exactly halfway between Alicante and Valencia on the Costa Blanca and is for many the symbol of mass tourism in Spain. Benidorm is particularly popular with tourists from Britain and Germany. The airport of Alicante is only about 45 km away and when approaching Benidorm it is recognized by its skyscrapers, the skyline sometimes known as the “New York” of the Mediterranean. The per capita number of skyscrapers and high rise density is the highest in the world and the Hotel Bali in Benidorm is the tallest hotel in Europe. The population of Benidorm fluctuates between about 80,000 and more than 1.5 million in the high season.

Benidorm has developed since the 1950s from a small fishing village into a popular tourist town, beautiful because of its wide and clean, sandy beaches, the Playa Levante and Playa Poniente, and is popular also because of the good quality water. But the diverse range of pubs, bars and restaurants in all price ranges attracts people of all ages to Benidorm. A trip by car hire Benidorm through the skyscrapers is reminiscent of American cities like New York, San Francisco or Dallas. Benidorm is not only high-rise buildings, but also has a beautiful old town and is surrounded by attractive countryside and mountains. The motorway is easily accessible and you can do car trips in the beautiful surrounding areas. The cities of Alicante and Murcia are easy to reach by car because of the good motorway links. A trip to Valencia, which is only 140 km away by car is also worthwhile and will give you more wonderful and varied impressions of Spain to take home.